Breda Watches

Breda is a family-run watch company and lifestyle brand that provides a range of watch designs at an affordable price so its wearers can be masters of self-expression. The identity was based on the brand's theme of "Masters of Self-Expression," with a wordmark that can flex and stretch to match the expressiveness of the piece and a photography style on white seamless to focus in on the individual.

Role: Designer; Creative Direction: Athetics; Photography: Nathan Perkel